Cheeky Chow

Internship Brief

I was asked to create a dog food brand based on an existing territory board that focused on ‘fun fuel’. Great times with your dog starts with great nutrition was the key truth that the brand needed to centre on. For pet owners, taking care of their dogs and enjoying fun moments is what makes having a dog one the best things in life. The brand needed to be a playful companion to these owners and through my brand development I felt that the brand needed to highlight the memories that we create with our pets. Cheeky Chow seeks to be vibrant and friendly through its relaxed doodle-like illustration style.

Project Type: Naming, Visual Identity and Product Packaging