Coles Soft Drink Rebrand

Internship Brief

As part of my internship, I was tasked with attempting a previous brief fro rebranding Coles Own Brand soft drink. The soft drink line needed a rebrand that had a cohesive look and feel with strong presence in the aisle. Coles brand soft drinks do well with price sensitive, value driven customers and so need to stand for everyday value and quality. The brief asked for a consistent, impactful device across all products to assist with brand presence and navigation and also position the product as ‘family favourite’.

Project Type: Illustration, Product Packaging