Keep it in the Ground
Keep it in the Ground
This collection of four lino printed postcards takes phrases from the poem “Keep it in the Ground” by Carol Ann Duffy. Focusing on the plastic and oil pollution in waterways, all the postcards are designed with the ocean in mind. Most of the typography featured on the front of the postcards was created through freehand drawing. Through this process I tried to consider how the words might be linked together through conflicting typefaces and how they can fit within each other.
To create the postcards, I used majority relief printing through lino cutting as well as mono printing using a plastic bag. I hand carved all of the front typography plus accompanying patterns and imagery out of lino pieces which were printed onto recycled card. Aligned with the theme of the postcards I used a piece of plastic bag which I rolled with ink and crumpled on the postcard to create a harsh plastic like texture.
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Mute Oceans
The words ‘Mute Oceans’ are using a bubble style lettering to evoke water and combined with the scale of the words and the wave baseline, visually they are reminiscent of the ocean.
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Coral now White
The word ‘coral’ is a curly serif font that emulates the growing patterns of coral. I also made use of letterforms in the imagery with the letter ‘w’ forming the coral featured on the front and back of the postcard.
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Plastic Soup
The word ‘Vast’ uses harsh blocky lettering with layered shadows and the use of negative space to convey the word’s meaning.
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Stinking Seas
I made use of the alliteration of ‘stinking seas’ and ‘swims’ by left aligning the ‘s’ and constructing them with the same typographic style.
